I’ve always believed the best technology doesn’t always win. The best stories do.
Great stories grab people by the eyeballs.
They don’t make people peer down a microscope into some technical implementation detail that 3.5 nerds really care about and no one else can parse.
The best stories blast into the heavens like a Batsignal. Obvious. Legible. Breathtaking. Completely lacking all nuance.
People don’t have time. How much time does someone spend on a post as they scroll?
You have milliseconds to capture attention. Milliseconds to inspire, explain, educate, entertain—all the jobs you need your brand to do.
As attention decentralizes, it will re-aggregate in exciting and unexpected ways. Your opportunity is to become a point of clarity amidst this chaos by simply telling your story well.
Positioning Sprints:
Most teams are too close to their product to articulate why it matters.
In a few focused sessions, we extract the "so what" and turn it into a story that makes investors, users, and talent listen.
What you get: a concise narrative framework that informs your site, deck, content, and culture. If you’re fundraising, we’ll write a complete investment memo.
Announcements:
When you’re raising, launching, or partnering, the world gives you one brief moment of attention. We make sure you maximize that moment.
We launch you with tight messaging, visual storytelling, founder-driven content, and distribution through traditional news channels + social.
What you get: a long-form blog post or press release, launch thread, structured media outlet pitches, stakeholder coordination, day-of execution, and 2 weeks of post-launch content support.